Cologenix is a cleansing product which, according to the website can ‘give your colon a bath’. As with similar colon cleansing websites, Cologenix features quotes from certain news sources such as MSNBC, LA Times and WebMD, which cite the dangers of colon disease, and the fact that colon cancer is now the one of the highest causes of cancer death in the U.S.A.

Colon cleansing is now particularly popular not only to help prevent colon disease, but also as a way of losing weight. Many colon cleansers, Cologenix included, are marketed as diet aids, which rid the body of excess pounds of built up waste. Cologenix actually promises to help the user ’shed pounds in days’ although the website provides no clinical proof of this. In addition to the weight loss, colon cleansing may also have the ability to cure bad breath, detoxify the system and help fight bloating and constipation.